diff --git a/golink.go b/golink.go
index d2e6da3..720c7cb 100644
--- a/golink.go
+++ b/golink.go
@@ -47,7 +47,7 @@ var stats struct {
 //go:embed link-snapshot.json
 var lastSnapshot []byte
 
-//go:embed *.html static
+//go:embed static tmpl/*.html
 var embeddedFS embed.FS
 
 // db stores short links.
@@ -89,6 +89,7 @@ func main() {
 
 	http.HandleFunc("/", serveGo)
 	http.HandleFunc("/.export", serveExport)
+	http.HandleFunc("/.help", serveHelp)
 	http.Handle("/_/export", http.RedirectHandler("/.export", http.StatusMovedPermanently))
 	http.Handle("/.static/", http.StripPrefix("/.", http.FileServer(http.FS(embeddedFS))))
 
@@ -120,23 +121,27 @@ func main() {
 	}
 }
 
-// homeCreate is the template used by the http://go/ index page where you can
+// homeTmpl is the template used by the http://go/ index page where you can
 // create or edit links.
-var homeCreate *template.Template
+var homeTmpl *template.Template
+
+// helpTmpl is the template used by the http://go/.help page
+var helpTmpl *template.Template
 
 type visitData struct {
 	Short     string
 	NumClicks int
 }
 
-// homeData is the data used by the homeCreate template.
+// homeData is the data used by the homeTmpl template.
 type homeData struct {
 	Short  string
 	Clicks []visitData
 }
 
 func init() {
-	homeCreate = template.Must(template.ParseFS(embeddedFS, "home.html"))
+	homeTmpl = template.Must(template.ParseFS(embeddedFS, "tmpl/base.html", "tmpl/home.html"))
+	helpTmpl = template.Must(template.ParseFS(embeddedFS, "tmpl/base.html", "tmpl/help.html"))
 }
 
 // initStats initializes the in-memory stats counter with counts from db.
@@ -199,12 +204,16 @@ func serveHome(w http.ResponseWriter, short string) {
 		return clicks[i].Short < clicks[j].Short
 	})
 
-	homeCreate.Execute(w, homeData{
+	homeTmpl.Execute(w, homeData{
 		Short:  html.EscapeString(short),
 		Clicks: clicks,
 	})
 }
 
+func serveHelp(w http.ResponseWriter, r *http.Request) {
+	helpTmpl.Execute(w, nil)
+}
+
 func serveGo(w http.ResponseWriter, r *http.Request) {
 	if r.RequestURI == "/" {
 		switch r.Method {
diff --git a/package.json b/package.json
index 00b64fd..654f315 100644
--- a/package.json
+++ b/package.json
@@ -6,6 +6,7 @@
   },
   "devDependencies": {
     "@tailwindcss/forms": "^0.5.2",
+    "@tailwindcss/typography": "^0.5.2",
     "tailwindcss": "^3.0.24"
   }
 }
diff --git a/static/base.css b/static/base.css
index 8150cb9..d7b5a7c 100644
--- a/static/base.css
+++ b/static/base.css
@@ -671,6 +671,422 @@ select {
   }
 }
 
+.prose {
+  color: #333;
+  max-width: 65ch;
+}
+
+.prose :where([class~="lead"]):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-lead);
+  font-size: 1.25em;
+  line-height: 1.6;
+  margin-top: 1.2em;
+  margin-bottom: 1.2em;
+}
+
+.prose :where(a):not(:where([class~="not-prose"] *)) {
+  color: #3182ce;
+  text-decoration: underline;
+  font-weight: 500;
+}
+
+.prose :where(a):not(:where([class~="not-prose"] *)):hover {
+  color: #2c5282;
+}
+
+.prose :where(strong):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-bold);
+  font-weight: 600;
+}
+
+.prose :where(ol):not(:where([class~="not-prose"] *)) {
+  list-style-type: decimal;
+  padding-left: 1.625em;
+}
+
+.prose :where(ol[type="A"]):not(:where([class~="not-prose"] *)) {
+  list-style-type: upper-alpha;
+}
+
+.prose :where(ol[type="a"]):not(:where([class~="not-prose"] *)) {
+  list-style-type: lower-alpha;
+}
+
+.prose :where(ol[type="A" s]):not(:where([class~="not-prose"] *)) {
+  list-style-type: upper-alpha;
+}
+
+.prose :where(ol[type="a" s]):not(:where([class~="not-prose"] *)) {
+  list-style-type: lower-alpha;
+}
+
+.prose :where(ol[type="I"]):not(:where([class~="not-prose"] *)) {
+  list-style-type: upper-roman;
+}
+
+.prose :where(ol[type="i"]):not(:where([class~="not-prose"] *)) {
+  list-style-type: lower-roman;
+}
+
+.prose :where(ol[type="I" s]):not(:where([class~="not-prose"] *)) {
+  list-style-type: upper-roman;
+}
+
+.prose :where(ol[type="i" s]):not(:where([class~="not-prose"] *)) {
+  list-style-type: lower-roman;
+}
+
+.prose :where(ol[type="1"]):not(:where([class~="not-prose"] *)) {
+  list-style-type: decimal;
+}
+
+.prose :where(ul):not(:where([class~="not-prose"] *)) {
+  list-style-type: disc;
+  padding-left: 1.625em;
+}
+
+.prose :where(ol > li):not(:where([class~="not-prose"] *))::marker {
+  font-weight: 400;
+  color: var(--tw-prose-counters);
+}
+
+.prose :where(ul > li):not(:where([class~="not-prose"] *))::marker {
+  color: var(--tw-prose-bullets);
+}
+
+.prose :where(hr):not(:where([class~="not-prose"] *)) {
+  border-color: var(--tw-prose-hr);
+  border-top-width: 1px;
+  margin-top: 3em;
+  margin-bottom: 3em;
+}
+
+.prose :where(blockquote):not(:where([class~="not-prose"] *)) {
+  font-weight: 500;
+  font-style: italic;
+  color: var(--tw-prose-quotes);
+  border-left-width: 0.25rem;
+  border-left-color: var(--tw-prose-quote-borders);
+  quotes: "\201C""\201D""\2018""\2019";
+  margin-top: 1.6em;
+  margin-bottom: 1.6em;
+  padding-left: 1em;
+}
+
+.prose :where(blockquote p:first-of-type):not(:where([class~="not-prose"] *))::before {
+  content: open-quote;
+}
+
+.prose :where(blockquote p:last-of-type):not(:where([class~="not-prose"] *))::after {
+  content: close-quote;
+}
+
+.prose :where(h1):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-headings);
+  font-weight: 800;
+  font-size: 2.25em;
+  margin-top: 0;
+  margin-bottom: 0.8888889em;
+  line-height: 1.1111111;
+}
+
+.prose :where(h1 strong):not(:where([class~="not-prose"] *)) {
+  font-weight: 900;
+}
+
+.prose :where(h2):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-headings);
+  font-weight: 700;
+  font-size: 1.5em;
+  margin-top: 2em;
+  margin-bottom: 1em;
+  line-height: 1.3333333;
+}
+
+.prose :where(h2 strong):not(:where([class~="not-prose"] *)) {
+  font-weight: 800;
+}
+
+.prose :where(h3):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-headings);
+  font-weight: 600;
+  font-size: 1.25em;
+  margin-top: 1.6em;
+  margin-bottom: 0.6em;
+  line-height: 1.6;
+}
+
+.prose :where(h3 strong):not(:where([class~="not-prose"] *)) {
+  font-weight: 700;
+}
+
+.prose :where(h4):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-headings);
+  font-weight: 600;
+  margin-top: 1.5em;
+  margin-bottom: 0.5em;
+  line-height: 1.5;
+}
+
+.prose :where(h4 strong):not(:where([class~="not-prose"] *)) {
+  font-weight: 700;
+}
+
+.prose :where(figure > *):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+  margin-bottom: 0;
+}
+
+.prose :where(figcaption):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-captions);
+  font-size: 0.875em;
+  line-height: 1.4285714;
+  margin-top: 0.8571429em;
+}
+
+.prose :where(code):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-code);
+  font-weight: 600;
+  font-size: 0.875em;
+}
+
+.prose :where(code):not(:where([class~="not-prose"] *))::before {
+  content: ;
+}
+
+.prose :where(code):not(:where([class~="not-prose"] *))::after {
+  content: ;
+}
+
+.prose :where(a code):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-links);
+}
+
+.prose :where(pre):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-pre-code);
+  background-color: var(--tw-prose-pre-bg);
+  overflow-x: auto;
+  font-weight: 400;
+  font-size: 0.875em;
+  line-height: 1.7142857;
+  margin-top: 1.7142857em;
+  margin-bottom: 1.7142857em;
+  border-radius: 0.375rem;
+  padding-top: 0.8571429em;
+  padding-right: 1.1428571em;
+  padding-bottom: 0.8571429em;
+  padding-left: 1.1428571em;
+}
+
+.prose :where(pre code):not(:where([class~="not-prose"] *)) {
+  background-color: transparent;
+  border-width: 0;
+  border-radius: 0;
+  padding: 0;
+  font-weight: inherit;
+  color: inherit;
+  font-size: inherit;
+  font-family: inherit;
+  line-height: inherit;
+}
+
+.prose :where(pre code):not(:where([class~="not-prose"] *))::before {
+  content: none;
+}
+
+.prose :where(pre code):not(:where([class~="not-prose"] *))::after {
+  content: none;
+}
+
+.prose :where(table):not(:where([class~="not-prose"] *)) {
+  width: 100%;
+  table-layout: auto;
+  text-align: left;
+  margin-top: 2em;
+  margin-bottom: 2em;
+  font-size: 0.875em;
+  line-height: 1.7142857;
+}
+
+.prose :where(thead):not(:where([class~="not-prose"] *)) {
+  border-bottom-width: 1px;
+  border-bottom-color: var(--tw-prose-th-borders);
+}
+
+.prose :where(thead th):not(:where([class~="not-prose"] *)) {
+  color: var(--tw-prose-headings);
+  font-weight: 600;
+  vertical-align: bottom;
+  padding-right: 0.5714286em;
+  padding-bottom: 0.5714286em;
+  padding-left: 0.5714286em;
+}
+
+.prose :where(tbody tr):not(:where([class~="not-prose"] *)) {
+  border-bottom-width: 1px;
+  border-bottom-color: var(--tw-prose-td-borders);
+}
+
+.prose :where(tbody tr:last-child):not(:where([class~="not-prose"] *)) {
+  border-bottom-width: 0;
+}
+
+.prose :where(tbody td):not(:where([class~="not-prose"] *)) {
+  vertical-align: baseline;
+  padding-top: 0.5714286em;
+  padding-right: 0.5714286em;
+  padding-bottom: 0.5714286em;
+  padding-left: 0.5714286em;
+}
+
+.prose {
+  --tw-prose-body: #374151;
+  --tw-prose-headings: #111827;
+  --tw-prose-lead: #4b5563;
+  --tw-prose-links: #111827;
+  --tw-prose-bold: #111827;
+  --tw-prose-counters: #6b7280;
+  --tw-prose-bullets: #d1d5db;
+  --tw-prose-hr: #e5e7eb;
+  --tw-prose-quotes: #111827;
+  --tw-prose-quote-borders: #e5e7eb;
+  --tw-prose-captions: #6b7280;
+  --tw-prose-code: #111827;
+  --tw-prose-pre-code: #e5e7eb;
+  --tw-prose-pre-bg: #1f2937;
+  --tw-prose-th-borders: #d1d5db;
+  --tw-prose-td-borders: #e5e7eb;
+  --tw-prose-invert-body: #d1d5db;
+  --tw-prose-invert-headings: #fff;
+  --tw-prose-invert-lead: #9ca3af;
+  --tw-prose-invert-links: #fff;
+  --tw-prose-invert-bold: #fff;
+  --tw-prose-invert-counters: #9ca3af;
+  --tw-prose-invert-bullets: #4b5563;
+  --tw-prose-invert-hr: #374151;
+  --tw-prose-invert-quotes: #f3f4f6;
+  --tw-prose-invert-quote-borders: #374151;
+  --tw-prose-invert-captions: #9ca3af;
+  --tw-prose-invert-code: #fff;
+  --tw-prose-invert-pre-code: #d1d5db;
+  --tw-prose-invert-pre-bg: rgb(0 0 0 / 50%);
+  --tw-prose-invert-th-borders: #4b5563;
+  --tw-prose-invert-td-borders: #374151;
+  font-size: 1rem;
+  line-height: 1.75;
+}
+
+.prose :where(p):not(:where([class~="not-prose"] *)) {
+  margin-top: 1.25em;
+  margin-bottom: 1.25em;
+}
+
+.prose :where(img):not(:where([class~="not-prose"] *)) {
+  margin-top: 2em;
+  margin-bottom: 2em;
+}
+
+.prose :where(video):not(:where([class~="not-prose"] *)) {
+  margin-top: 2em;
+  margin-bottom: 2em;
+}
+
+.prose :where(figure):not(:where([class~="not-prose"] *)) {
+  margin-top: 2em;
+  margin-bottom: 2em;
+}
+
+.prose :where(h2 code):not(:where([class~="not-prose"] *)) {
+  font-size: 0.875em;
+}
+
+.prose :where(h3 code):not(:where([class~="not-prose"] *)) {
+  font-size: 0.9em;
+}
+
+.prose :where(li):not(:where([class~="not-prose"] *)) {
+  margin-top: 0.5em;
+  margin-bottom: 0.5em;
+}
+
+.prose :where(ol > li):not(:where([class~="not-prose"] *)) {
+  padding-left: 0.375em;
+}
+
+.prose :where(ul > li):not(:where([class~="not-prose"] *)) {
+  padding-left: 0.375em;
+}
+
+.prose > :where(ul > li p):not(:where([class~="not-prose"] *)) {
+  margin-top: 0.75em;
+  margin-bottom: 0.75em;
+}
+
+.prose > :where(ul > li > *:first-child):not(:where([class~="not-prose"] *)) {
+  margin-top: 1.25em;
+}
+
+.prose > :where(ul > li > *:last-child):not(:where([class~="not-prose"] *)) {
+  margin-bottom: 1.25em;
+}
+
+.prose > :where(ol > li > *:first-child):not(:where([class~="not-prose"] *)) {
+  margin-top: 1.25em;
+}
+
+.prose > :where(ol > li > *:last-child):not(:where([class~="not-prose"] *)) {
+  margin-bottom: 1.25em;
+}
+
+.prose :where(ul ul, ul ol, ol ul, ol ol):not(:where([class~="not-prose"] *)) {
+  margin-top: 0.75em;
+  margin-bottom: 0.75em;
+}
+
+.prose :where(hr + *):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+}
+
+.prose :where(h2 + *):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+}
+
+.prose :where(h3 + *):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+}
+
+.prose :where(h4 + *):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+}
+
+.prose :where(thead th:first-child):not(:where([class~="not-prose"] *)) {
+  padding-left: 0;
+}
+
+.prose :where(thead th:last-child):not(:where([class~="not-prose"] *)) {
+  padding-right: 0;
+}
+
+.prose :where(tbody td:first-child):not(:where([class~="not-prose"] *)) {
+  padding-left: 0;
+}
+
+.prose :where(tbody td:last-child):not(:where([class~="not-prose"] *)) {
+  padding-right: 0;
+}
+
+.prose > :where(:first-child):not(:where([class~="not-prose"] *)) {
+  margin-top: 0;
+}
+
+.prose > :where(:last-child):not(:where([class~="not-prose"] *)) {
+  margin-bottom: 0;
+}
+
+.absolute {
+  position: absolute;
+}
+
 .m-2 {
   margin: 0.5rem;
 }
@@ -680,6 +1096,11 @@ select {
   margin-right: auto;
 }
 
+.mx-4 {
+  margin-left: 1rem;
+  margin-right: 1rem;
+}
+
 .my-2 {
   margin-top: 0.5rem;
   margin-bottom: 0.5rem;
@@ -693,6 +1114,10 @@ select {
   margin-top: 1.5rem;
 }
 
+.mr-2 {
+  margin-right: 0.5rem;
+}
+
 .block {
   display: block;
 }
@@ -713,10 +1138,18 @@ select {
   min-height: 100vh;
 }
 
+.max-w-4xl {
+  max-width: 56rem;
+}
+
 .max-w-full {
   max-width: 100%;
 }
 
+.max-w-5xl {
+  max-width: 64rem;
+}
+
 .flex-1 {
   flex: 1 1 0%;
 }
@@ -759,14 +1192,14 @@ select {
   border-bottom-width: 1px;
 }
 
-.border-r-0 {
-  border-right-width: 0px;
-}
-
 .border-t {
   border-top-width: 1px;
 }
 
+.border-r-0 {
+  border-right-width: 0px;
+}
+
 .border-gray-200 {
   --tw-border-opacity: 1;
   border-color: rgb(230 228 226 / var(--tw-border-opacity));
@@ -823,6 +1256,10 @@ select {
   padding-bottom: 0.25rem;
 }
 
+.pt-2 {
+  padding-top: 0.5rem;
+}
+
 .pt-6 {
   padding-top: 1.5rem;
 }
@@ -831,10 +1268,6 @@ select {
   padding-right: 2rem;
 }
 
-.pt-2 {
-  padding-top: 0.5rem;
-}
-
 .text-left {
   text-align: left;
 }
@@ -862,6 +1295,11 @@ select {
   line-height: 1rem;
 }
 
+.text-sm {
+  font-size: 0.875rem;
+  line-height: 1.25rem;
+}
+
 .font-bold {
   font-weight: 700;
 }
@@ -889,6 +1327,20 @@ select {
   color: rgb(159 153 149 / var(--tw-text-opacity));
 }
 
+.text-blue-200 {
+  color: rgba(43, 123, 185, 0.15);
+}
+
+.text-blue-500 {
+  --tw-text-opacity: 1;
+  color: rgb(74 125 221 / var(--tw-text-opacity));
+}
+
+.text-blue-600 {
+  --tw-text-opacity: 1;
+  color: rgb(77 120 200 / var(--tw-text-opacity));
+}
+
 .placeholder\:text-gray-400::-moz-placeholder {
   --tw-text-opacity: 1;
   color: rgb(182 176 173 / var(--tw-text-opacity));
diff --git a/static/images/create-link.png b/static/images/create-link.png
new file mode 100644
index 0000000..94ca4d1
Binary files /dev/null and b/static/images/create-link.png differ
diff --git a/tailwind.config.js b/tailwind.config.js
index ab66f51..8ddfa34 100644
--- a/tailwind.config.js
+++ b/tailwind.config.js
@@ -1,5 +1,5 @@
 module.exports = {
-  content: ["./*.html"],
+  content: ["./tmpl/*.html"],
   theme: {
     colors: {
       blue: {
@@ -27,8 +27,23 @@ module.exports = {
       white: '#fff',
       current: 'currentColor',
     },
+    extend: {
+      typography: {
+        DEFAULT: {
+          css: {
+            'code::before': {
+              'content': '',
+            },
+            'code::after': {
+              'content': '',
+            },
+          },
+        },
+      },
+    },
   },
   plugins: [
     require('@tailwindcss/forms'),
+    require('@tailwindcss/typography'),
   ],
 }
diff --git a/home.html b/tmpl/base.html
similarity index 50%
rename from home.html
rename to tmpl/base.html
index 3e397e8..1414a31 100644
--- a/home.html
+++ b/tmpl/base.html
@@ -1,4 +1,5 @@
-<html>
+<!doctype html>
+<html lang="en">
 <head>
   <title>go/</title>
   <link rel="stylesheet" href="/.static/base.css">
@@ -7,39 +8,13 @@
 <body class="flex flex-col min-h-screen">
   <div class="bg-gray-100 border-b border-gray-200 pt-4 pb-2 mb-6">
     <header class="container mx-auto px-4">
-      <h1 class="text-2xl font-bold pb-1">go/</h1>
+      <h1 class="text-2xl font-bold pb-1"><a href="/">go/</a></h1>
       A private shortlink service for your tailnet
     </header>
   </div>
 
   <main class="container mx-auto px-4 flex-1">
-    <h2 class="text-xl font-bold pb-2">Create a new link</h2>
-
-    <form method="POST" action="/" class="flex flex-wrap">
-      <div class="flex">
-        <label for=short class="flex my-2 px-2 items-center bg-gray-100 border border-r-0 border-gray-300 rounded-l-md text-gray-700">http://go/</label>
-        <input id=short name=short required type=text size=15 placeholder="shortname" value="{{.Short}}"
-          class="p-2 my-2 rounded-r-md border-gray-300 placeholder:text-gray-400">
-        <span class="flex m-2 items-center">&rarr;</span>
-      </div>
-      <input name=long required type=text size=40 placeholder="https://destination-url"{{if .Short}} autofocus{{end}} class="p-2 my-2 max-w-full rounded-md border-gray-300 placeholder:text-gray-400">
-      <button type=submit class="py-2 px-4 m-2 rounded-md bg-blue-500 border-blue-500 text-white hover:bg-blue-600 hover:border-blue-600">Create</button>
-    </form>
-
-    <h2 class="text-xl font-bold pt-6 pb-2">Popular Links</h2>
-    <table class="table-auto ">
-      <thead class="border-b border-gray-200 uppercase text-xs text-gray-500 text-left">
-        <tr>
-          <th class="p-2">Link</th>
-          <th class="p-2">Clicks</th>
-        </tr>
-      </thead>
-      <tbody>
-      {{range .Clicks}}
-        <tr class="hover:bg-gray-100 border-b border-gray-200"><td><a class="block p-2 pr-8 hover:text-blue-500 hover:underline" href="http://go/{{.Short}}">go/{{.Short}}</a></td><td class="p-2">{{.NumClicks}}</td></tr>
-      {{end}}
-      </tbody>
-    </table>
+    {{ block "main" .}}{{ end }}
   </main>
   <footer class="bg-gray-100 border-t border-gray-200 pt-2 pb-2 mt-6">
     <div class="container mx-auto px-4 leading-6 text-right">
diff --git a/tmpl/help.html b/tmpl/help.html
new file mode 100644
index 0000000..03545b7
--- /dev/null
+++ b/tmpl/help.html
@@ -0,0 +1,129 @@
+{{ define "main" }}
+<article class="prose max-w-5xl">
+<p>
+go links provide short, memorable links for the websites you and your team use most.
+
+<h2>Creating go links</h2>
+
+<p>
+All go links have a <strong>short name</strong> and a <strong>destination link</strong> that the go link points to.
+Some notes on short names:
+
+<ul>
+  <li>names must start with a letter or number
+  <li>names may contain letters, numbers, hyphens, and periods
+  <li>names are <strong>not</strong> case-sensitive (go/foo is the same as go/FOO)
+  <li>hyphens are ignored when resolving links (go/meetingnotes is the same as go/meeting-notes)
+</ul>
+
+<p>
+In simple cases, the destination link is an absolute URL, such as <strong>https://www.google.com/</strong>.
+
+<p>
+<img width=737 height=62 class="mx-4" src="/.static/images/create-link.png">
+
+<h2>Resolving links</h2>
+
+<p>
+When logged in to your Tailscale network, go links can be entered directly into any browser or command line utility such as curl.
+You do not need any additional browser extensions.
+
+<p>
+Any additional path provided after the short name will be added to the end of the destination link.
+For example, if <strong>go/who</strong> goes to your company directory at <strong>http://directory/</strong>,
+then <strong>go/who/amelie</strong> will go to <strong>http://directory/amelie</strong>.
+
+<p>
+<a href="#advanced">Advanced destination links</a> allow you to further customize this behavior.
+
+<h2 id="advanced">Advanced destination links</h2>
+
+<p>
+To have more control over how go links are resolved, destination links can use <a href="https://pkg.go.dev/text/template">Go template syntax</a>.
+Templates are provided a data structure with the following fields:
+
+<ul>
+  <li><code>.Path</code> is the remaining path value after the short name (without a leading slash). For the link <strong>go/who/amelie</strong>,
+      the value of <code>.Path</code> is <code>amelie</code>.
+  <li><code>.Now</code> is a <a href="https://pkg.go.dev/time#Time">time.Time</a> value representing the current date and time.
+      Use <a href="https://pkg.go.dev/time#Time.Format">Time.Format</a> to output date or time in desired format.
+</ul>
+
+Templates also have access to the following template functions:
+
+<ul>
+  <li><code>PathEscape</code> is the <a href="https://pkg.go.dev/net/url#PathEscape">url.PathEscape</a> function for escaping values inside a URL path.
+  <li><code>QueryEscape</code> is the <a href="https://pkg.go.dev/net/url#QueryEscape">url.QueryEscape</a> function for escaping values inside a URL query.
+</ul>
+
+<p>
+The most common use of advanced destination links is to put the additional path in a custom location in the destination link.
+For example, you might set the destination for <strong>go/search</strong> to:
+
+<pre>{{`https://www.google.com/{{if .Path}}search?q={{QueryEscape .Path}}{{end}}`}}</pre>
+
+When a user visits <strong>go/search</strong> with no additional path, they will be directed to <a href="https://www.google.com/">https://www.google.com/</a>.
+If they include an additional path like <strong>go/search/pangolins</strong>, they will be directed to <a href="https://www.google.com/search?q=pangolins">https://www.google.com/search?q=pangolins</a>.
+
+<h3>Examples</h3>
+
+<table>
+  <tr>
+    <td>Include path in query</td>
+    <td>go/search</td>
+    <td>{{`https://cloudsearch.google.com/{{if .Path}}cloudsearch/search?q={{QueryEscape .Path}}{{end}}`}}</td>
+  </tr>
+  <tr>
+    <td>Include path in destination path</td>
+    <td>go/slack</td>
+    <td>{{`https://company.slack.com/{{if .Path}}channels/{{PathEscape .Path}}{{end}}`}}</td>
+  </tr>
+  <tr>
+    <td>Include path in hostname</td>
+    <td>go/varz</td>
+    <td>{{`http://{{if .Path}}{{.Path}}{{else}}host{{end}}.example/debug/varz`}}</td>
+  </tr>
+  <tr>
+    <td>Include today's date in wiki page</td>
+    <td>go/today</td>
+    <td>{{`http://wiki/{{.Now.Format "01-02-2006"}}`}}</td>
+  </tr>
+</table>
+
+<h2 id="api">Application Programming Interface (API)</h2>
+
+<p>
+There is no formal API, but many endpoints lend themselves to programmatic access.
+
+<p>
+Include a "+" after a link to get information about a link without resolving it:
+
+<pre>{{`$ curl go/search+
+{
+"Short": "search",
+"Long": "https://cloudsearch.google.com/{{if .Path}}cloudsearch/search?q={{QueryEscape .Path}}{{end}}",
+"Created": "2022-06-08T04:27:32.829906577Z",
+"LastEdit": "2022-06-13T04:42:08.396702416Z",
+"Owner": "amelie@company.com",
+"Clicks": 8
+}`}}
+</pre>
+
+<p>
+Visit <a href="http://go/.export">go/.export</a> to export all saved links and their metadata in <a href="https://jsonlines.org/">JSON Lines format</a>.
+This is useful to create data snapshots that can be restored later.
+
+<pre>{{`$ curl go/.export
+{"Short":"go","Long":"http://go","Created":"2022-05-31T13:04:44.741457796-07:00","LastEdit":"2022-05-31T13:04:44.741457796-07:00","Owner":"amelie@example.com","Clicks":1}
+{"Short":"slack","Long":"https://company.slack.com/{{if .Path}}channels/{{PathEscape .Path}}{{end}}","Created":"2022-06-17T18:05:43.562948451Z","LastEdit":"2022-06-17T18:06:35.811398Z","Owner":"amelie@example.com","Clicks":4}`}}
+</pre>
+
+<p>
+Create a new link by sending a POST request with a <code>short</code> and <code>long</code> value:
+
+<pre>{{`$ curl -d short=cs -d long=https://cs.github.com/ go
+{"Short":"cs","Long":"https://cs.github.com/","Created":"2022-06-03T22:15:29.993978392Z","LastEdit":"2022-06-03T22:15:29.993978392Z","Owner":"amelie@example.com"}`}}
+</pre>
+
+</article>
+{{ end }}
diff --git a/tmpl/home.html b/tmpl/home.html
new file mode 100644
index 0000000..4bab988
--- /dev/null
+++ b/tmpl/home.html
@@ -0,0 +1,30 @@
+{{ define "main" }}
+    <h2 class="text-xl font-bold pb-2">Create a new link</h2>
+
+    <form method="POST" action="/" class="flex flex-wrap">
+      <div class="flex">
+        <label for=short class="flex my-2 px-2 items-center bg-gray-100 border border-r-0 border-gray-300 rounded-l-md text-gray-700">http://go/</label>
+        <input id=short name=short required type=text size=15 placeholder="shortname" value="{{.Short}}" pattern="\w[\w\-\.]*" title="Must start with letter or number; may contain letters, numbers, dashes, and periods."
+          class="p-2 my-2 rounded-r-md border-gray-300 placeholder:text-gray-400">
+        <span class="flex m-2 items-center">&rarr;</span>
+      </div>
+      <input name=long required type=text size=40 placeholder="https://destination-url"{{if .Short}} autofocus{{end}} class="p-2 my-2 mr-2 max-w-full rounded-md border-gray-300 placeholder:text-gray-400">
+      <button type=submit class="py-2 px-4 my-2 rounded-md bg-blue-500 border-blue-500 text-white hover:bg-blue-600 hover:border-blue-600">Create</button>
+    </form>
+    <p class="text-sm text-gray-500"><a class="text-blue-600 hover:underline" href="/.help">Help and advanced options</a></p>
+
+    <h2 class="text-xl font-bold pt-6 pb-2">Popular Links</h2>
+    <table class="table-auto ">
+      <thead class="border-b border-gray-200 uppercase text-xs text-gray-500 text-left">
+        <tr>
+          <th class="p-2">Link</th>
+          <th class="p-2">Clicks</th>
+        </tr>
+      </thead>
+      <tbody>
+      {{range .Clicks}}
+        <tr class="hover:bg-gray-100 border-b border-gray-200"><td><a class="block p-2 pr-8 hover:text-blue-500 hover:underline" href="http://go/{{.Short}}">go/{{.Short}}</a></td><td class="p-2">{{.NumClicks}}</td></tr>
+      {{end}}
+      </tbody>
+    </table>
+{{ end }}
diff --git a/yarn.lock b/yarn.lock
index 17ef167..facc38c 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -30,6 +30,15 @@
   dependencies:
     mini-svg-data-uri "^1.2.3"
 
+"@tailwindcss/typography@^0.5.2":
+  version "0.5.2"
+  resolved "https://registry.yarnpkg.com/@tailwindcss/typography/-/typography-0.5.2.tgz#24b069dab24d7a2467d01aca0dd432cb4b29f0ee"
+  integrity sha512-coq8DBABRPFcVhVIk6IbKyyHUt7YTEC/C992tatFB+yEx5WGBQrCgsSFjxHUr8AWXphWckadVJbominEduYBqw==
+  dependencies:
+    lodash.castarray "^4.4.0"
+    lodash.isplainobject "^4.0.6"
+    lodash.merge "^4.6.2"
+
 acorn-node@^1.8.2:
   version "1.8.2"
   resolved "https://registry.yarnpkg.com/acorn-node/-/acorn-node-1.8.2.tgz#114c95d64539e53dede23de8b9d96df7c7ae2af8"
@@ -220,6 +229,21 @@ lilconfig@^2.0.5:
   resolved "https://registry.yarnpkg.com/lilconfig/-/lilconfig-2.0.5.tgz#19e57fd06ccc3848fd1891655b5a447092225b25"
   integrity sha512-xaYmXZtTHPAw5m+xLN8ab9C+3a8YmV3asNSPOATITbtwrfbwaLJj8h66H1WMIpALCkqsIzK3h7oQ+PdX+LQ9Eg==
 
+lodash.castarray@^4.4.0:
+  version "4.4.0"
+  resolved "https://registry.yarnpkg.com/lodash.castarray/-/lodash.castarray-4.4.0.tgz#c02513515e309daddd4c24c60cfddcf5976d9115"
+  integrity sha512-aVx8ztPv7/2ULbArGJ2Y42bG1mEQ5mGjpdvrbJcJFU3TbYybe+QlLS4pst9zV52ymy2in1KpFPiZnAOATxD4+Q==
+
+lodash.isplainobject@^4.0.6:
+  version "4.0.6"
+  resolved "https://registry.yarnpkg.com/lodash.isplainobject/-/lodash.isplainobject-4.0.6.tgz#7c526a52d89b45c45cc690b88163be0497f550cb"
+  integrity sha512-oSXzaWypCMHkPC3NvBEaPHf0KsA5mvPrOPgQWDsbg8n7orZ290M0BmC/jgRZ4vcJ6DTAhjrsSYgdsW/F+MFOBA==
+
+lodash.merge@^4.6.2:
+  version "4.6.2"
+  resolved "https://registry.yarnpkg.com/lodash.merge/-/lodash.merge-4.6.2.tgz#558aa53b43b661e1925a0afdfa36a9a1085fe57a"
+  integrity sha512-0KpjqXRVvrYyCsX1swR/XTK0va6VQkQM6MNo7PqW77ByjAhoARA8EfrP1N4+KlKj8YS0ZUCtRT/YUuhyYDujIQ==
+
 merge2@^1.3.0:
   version "1.4.1"
   resolved "https://registry.yarnpkg.com/merge2/-/merge2-1.4.1.tgz#4368892f885e907455a6fd7dc55c0c9d404990ae"