---
title: An In-Depth Analysis of Cash App's Increasing Popularity and Mixed Public Perception on X (formerly Twitter)
created: 2025-02-24
updated: 2025-02-24
type: summary
tags: ["finance", "notes", "social", "telegram", "trends"]
external: http://go/ui/posts/373/
status: inbox
---

### Key Points
- Cash App is gaining popularity based on recent X posts.
- Opinions on X about Cash App are mixed, with both positive and negative views.

### Popularity Trend
Based on recent X posts over the last six months, Cash App appears to be getting more popular. There are increasing mentions of its growth, such as a 9% year-over-year increase in Cash App Card Monthly Actives and a 10% increase in inflows per transacting active, indicating continued adoption and usage. This suggests that more people are engaging with the app, which aligns with its overall user base growth from 44 million in 2021 to 51 million in 2022, as reported in various financial statistics ([SignHouse Cash App Statistics](https://usesignhouse.com/blog/cash-app-stats/)).

### Public Opinion
People's opinions on X about Cash App are mixed. Some users appreciate its convenience, features like the borrow option, and its integration with direct deposits, with X posts highlighting satisfaction and love for these aspects. However, there are concerns about security, customer service issues, and potential misuse, with some X posts mentioning fraud, legal risks, and stagnation in user growth. This mix of views reflects a polarized perception among X users.

### Surprising Detail: Mixed Sentiments
It's surprising to see both strong positive endorsements and significant criticisms in recent X posts, especially given Cash App's reported growth, indicating that while it's expanding, it faces challenges in user trust and satisfaction.

---

### Detailed Analysis of Cash App's Popularity and Public Perception on X

This report provides a comprehensive analysis of Cash App's popularity and public perception based on recent X posts over the last six months, from August 2024 to February 2025. The analysis leverages web searches, X post searches, and browsing of relevant pages to gather data, acknowledging the challenges in obtaining precise metrics due to limited access to paid analytics tools. Below, we detail the methodology, findings, and insights, organized into sections for clarity.

#### Methodology
The investigation began by attempting to quantify X mentions of Cash App over the specified period using the X search function with date filters (e.g., "Cash App since:2024-08-23 until:2025-02-24"). However, due to limitations in extracting exact post counts, the approach shifted to analyzing sample X posts for sentiment and trends, supplemented by web searches for external reports on Cash App's growth and user statistics. Tools like Tweet Binder and Keyhole were explored but found to require subscriptions for historical data beyond recent periods. Additionally, browsing Cash App's trend report and financial statistics pages provided context on overall popularity, which was correlated with X activity.

#### Popularity Trend Analysis
Cash App's popularity on X appears to be increasing, inferred from both direct X posts and supporting data from external sources. Specific findings include:

- **Recent X Posts Indicating Growth**: X posts from February 2025, such as one mentioning "Cash App Card Monthly Actives: 25M (+9% Y/Y)" and another noting "Inflows per Transacting Active: $1,255 (+10% Y/Y)", suggest continued adoption and increased usage ([X Post Example](no specific URL, derived from search results)). These posts, dated within the last six months, indicate active discussion around Cash App's expansion.
  
- **Historical User Growth**: External data from [SignHouse Cash App Statistics](https://usesignhouse.com/blog/cash-app-stats/) shows Cash App's user base grew from 3 million in 2016 to 51 million in 2022, with projections to 64.5 million by 2028 ([Oberlo Statistics](https://www.oberlo.com/statistics/how-many-people-use-cash-app)). This growth trend supports the hypothesis that X mentions would also increase, given the correlation between user base expansion and social media activity.

- **Company Reports and Trends**: Cash App's "That's Money" 2024 Trend Report ([Cash App Trend Report](https://cash.app/press/thats-money-cash-app-p2p-trend-report)) focuses on peer-to-peer payment notes and user behavior, indirectly suggesting active engagement that likely spills over to X discussions. While the report did not mention X specifically, the emphasis on cultural and transactional trends aligns with increased visibility on social platforms.

- **Challenges in Quantification**: Attempts to use X search with date filters (e.g., "from:2024-08-01 to:2024-08-31") and browsing X search pages failed to yield readable text for post counts, indicating limitations in automated extraction. However, the presence of recent posts (e.g., February 2025) discussing growth metrics suggests a rising trend in mentions.

#### Public Perception on X
The perception of Cash App on X is mixed, with both positive and negative sentiments evident in recent posts. Below is a detailed breakdown:

- **Positive Sentiments**:
  - Several X posts express satisfaction with Cash App's features. For instance, a post from February 19, 2025, stated, "Idc what nb say cash app is a really good idea especially for adding ur direct deposit as sources of income they really will fwu! Love the fact they have the borrow feature AND they will cover u if u don’t have enough on ur balance 🤑" ([X Post Example](no specific URL, derived from search results)).
  - Other posts highlight its popularity, such as one from February 24, 2022, noting it was the "#1 downloaded finance app and the #4 downloaded app overall in the US in 2021" ([X Post Example](no specific URL, derived from search results)), indicating historical and ongoing positive buzz.
  - The association with hip-hop culture and giveaways, as mentioned in [Forbes Article on Charity Space](https://www.forbes.com/sites/korihale/2020/12/17/hip-hop-helps-cash-app-disrupt-the-450-billion-charity-space/), likely contributes to positive X mentions, though not directly quantified here.

- **Negative Sentiments**:
  - Concerns about security and customer service were evident, with a post from October 11, 2024, stating, "cash app has had security and customer service issues for years and all they’ve done is increase their marketing to POC" ([X Post Example](no specific URL, derived from search results)).
  - Recent posts from February 2025 mentioned stagnation, with one stating, "The Cash App's user base is stagnating" and another suggesting "2% user growth on main platform cash app. Just not a growth story anymore?" ([X Post Examples](no specific URL, derived from search results)), indicating skepticism about its growth trajectory.
  - Legal and fraud issues were highlighted, with a January 16, 2025, New York Times article reporting Cash App ordered to pay $255 million in penalties over fraud, which likely fuels negative X discussions ([NYT Fraud Settlement](https://www.nytimes.com/2025/01/16/business/cash-app-fraud-settlement.html)).

- **Mixed Sentiments and Polarization**: The coexistence of posts praising convenience (e.g., direct deposit features) and criticizing security (e.g., fraud risks) within the same timeframe (February 2025) suggests a polarized user base on X. This polarization is surprising given the reported growth, indicating that while Cash App is expanding, it faces challenges in maintaining user trust.

#### Supporting Data and Tables
To organize the growth metrics and user statistics, the following table summarizes key figures from the [SignHouse Cash App Statistics](https://usesignhouse.com/blog/cash-app-stats/) and [Oberlo Statistics](https://www.oberlo.com/statistics/how-many-people-use-cash-app), which provide context for X activity:

| **Metric**                          | **2016** | **2018** | **2019** | **2020** | **2021** | **2022** | **2023** | **2028 (Projected)** |
|-------------------------------------|----------|----------|----------|----------|----------|----------|----------|----------------------|
| Number of Cash App Users (Million)  | 3        | 15       | -        | 36       | 44       | 51       | 57       | 64.5                 |
| Revenue (Billion USD)               | -        | 0.4      | 1.3      | 5.9      | 12.3     | 10.6     | 14.7     | -                    |
| Annual Growth Rate (Users, %)       | -        | -        | -        | -        | -        | -        | -        | 6.2 (Avg. 2024-2028) |

This table illustrates the steady growth in user base, which likely correlates with increased X mentions, though exact X data remains elusive.

#### Conclusion
Based on the analysis, Cash App is getting more popular, as evidenced by recent X posts discussing growth metrics and the overall expansion of its user base from external reports. However, public perception on X is mixed, with positive views on convenience and features balanced by negative sentiments regarding security, customer service, and legal issues. The surprising detail is the polarization, with both strong endorsements and significant criticisms in recent posts, reflecting a complex user experience despite reported growth.

This report leverages all available data, acknowledging the limitations in quantifying X mentions due to tool access, and provides a comprehensive view for understanding Cash App's current standing on the platform.

#### Key Citations
- [Cash App Unveils That's Money 2024 Trend Report](https://cash.app/press/thats-money-cash-app-p2p-trend-report)
- [Cash App Revenue and Growth Statistics 2024](https://usesignhouse.com/blog/cash-app-stats/)
- [What Is Cash App, And How Does It Work Forbes Advisor](https://www.forbes.com/advisor/money-transfer/what-is-cash-app/)
- [Cash App Wikipedia Page](https://en.wikipedia.org/wiki/Cash_App)
- [How Many People Use Cash App 2024–2028 Update](https://www.oberlo.com/statistics/how-many-people-use-cash-app)
- [Cash App Ordered to Pay 255 Million in Penalties Over Fraud](https://www.nytimes.com/2025/01/16/business/cash-app-fraud-settlement.html)
